Could viral videos be part of the medical experience?

Web video content has, for at least one doctor, played a crucial role in consultations.

The future of mobile and user-based healthcare seems to be increasingly tied to easy and accessible internet services: functions that can be understood by anyone with a device that can connect to the web. 

Writing a post for NPR, Dr. John Henning Schumann, an Oklahoma-based primary care physician, recently related one story of how an 11-minute video changed the mind of one of his patients and convinced her to avoid getting an MRI, which he believed would have been unnecessary in her case. 

The patient, who was suffering back pain, initially was skeptical but agreed with the video, which encouraged regular movement throughout the day.

To be fair, this certainly wasn't a substitute for treatment, as Schumann also agreed to consider referring her to therapy. But the availability of content like this raises the question of whether doctors might incorporate them more thoroughly into their treatment, especially when it comes to mobile visitations with patients who have Wi-Fi.

Healthcare coding and consulting services should be used in this case to make sure that no rules are breached if doctors email materials like this to their patients.

A press release from Anthem Blue Cross and Blue Shield recently announced the importance of mobile health to a Virginia-based institution. In this release, Dr. Karen Remley explained the appeal of an accessible "live" medical care service.

"There are instances when it's after hours or difficult to get to a doctor's office," she said. "With the launch of LiveHealth Online, we offer a secure means to help our members get the care they need by providing access to board-certified, primary care doctors around the clock."

Practices should consider the use of HIPAA compliance consulting before taking on any new policy, even one as seemingly innocuous as this.

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